iNCD website
iNCD and NCD form a unique company in which my mum is on the board, so I am honoured to have the opportunity to work with them and humbled by their acceptance of my advice. I would not have had the opportunity to work in such a leading role on the marketing strategy of this company, if it wasn't for my mum noticing my extensive knowledge of digital products and their use in the marketing process.
NCD provides churches and charities in the UK with a system designed to measure the enjoyment and loyalty of their customer bases and iNCD is a consultant team that provides methods of improving the growth rates following the research performed by NCD in to a company. NCD UK is one of the fast growing franchises of the NCD international movement and it is seeking my aid in providing digital marketing and IT services.
Recently we have used a CMS called WordPress to provide the iNCD team with control over their website. Many of the members of the team are consultants with expertise in church growth, but not in web technologies such as HTML and CSS. Providing these members with a website which can easily be modified was an important step in the marketing process. Following the implementation of this website a far greater number of people had access to the website and could update it.
Now we are looking to improve this website and give it a basis which represents the new way that most website express themselves these days with sliding images and changing screens. See www.foftravel.com for an example. We will be looking at how we can represent the two different bodies NCD-UK and iNCD in a similar way giving all employees access to the representation of these bodies and therefore an ability to strategic change the reputation of the company to better meet the customer's needs.
See these websites for our progress:
Graeme